Marketing and Promotion

National and provincial dailies and periodicals are delivered and available in the City (Philippine Daily Inquirer, Manila Bulletin, Negros Chronicle, Sunstar). The Local Government Unit of Bayawan also circulates copies of GABAYAN, an official newsletter of the local government, every quarter.

Radio and Television are the broadcast media available in the locality. Advertising rates varies from Php 1000.00 or higher. DYSJ Radio Natin FM 105.7 has broadcast coverage up to the Municipalities of Sta. Catalina, Basay, Pamplona, and Siaton. DYLN-FM Magic FM 107.5 is a commercial radio station owned and operated by the Philsouth Broadcating and Communication Systems. It was established in December 10, 2005, to boost the broadcasting standards in Bayawan. Magic FM is the first in Negros Oriental to have a fully computerized operation using state-of-the-art broadcasting software and the first in Negros Oriental to be heard all over the world through Internet Protocol (IP). It operates with 1000 watts of power using a linear FM rf amplifier with the topnotch Mosfet transistor and a 4-bay antenna.

DYLN-FM Magic FM 107.5
R.T. Diao St. Bayawan City, Negros Oriental, Philippines
Telephone No.: (035) 531-0776

DYSJ Radio Natin FM 105.7
Crossing Kabankalan, Brgy. Villareal, Negros Oriental, Philippines
Telephone No.: (035) 531-0575

Source: http://philsouth.com/magic-fm-bayawan/